Content Marketing Blog | Content Marketing Factory

AIDA – The death of this marketing model is greatly exaggerated

All models are wrong, but some are useful - George E. P. Box “AIDA? Are you kidding me? That model is like 100 years old. It’s got nothing to do with today’s digital marketing.” Not what I was looking for. But that was the response I got from my content marketing...

How to get more and better online reviews

by Charles Warnock

Online reviews can help build trust, online visibility, increase conversions, and showcase your expertise - and help customers choose you. As we react to the human and economic impacts of COVID-19, the world is conducting more and more of our personal and...

Your strategy planning guide for a faster future

by Charles Warnock

In a few short weeks, the way we all see the future has forever changed. Strategy planning, leadership, innovation, and corporate-culture building will never be the same. For the better part of a decade, we’ve been talking about how our world’s pace of change is...

Predictive Analytics for Powerful Future Growth

by Charles Warnock

Is predictive analytics part of your business plan? There has never been a better time to build a flywheel business platform. The flywheel effect, sometimes called the virtuous cycle, happens when businesses build complementary initiatives that gain momentum as they...

How to Build Trust and Ignite Growth With Thought Leadership

by Charles Warnock

A tale of epic thought leadership: For techies and internet industry leaders around the world, it’s an annual event that’s not to be missed. Every summer, acclaimed author and analyst Mary Meeker delivers her eagerly awaited annual Internet Trends Report that’s...

How to unlock powerful growth with content that counts

by Charles Warnock

2020: Your year to make the content marketing-to-revenue connection. Content marketing is still a thing. A big thing, in fact, with revenue from content marketing expected to top $300 billion in 2019, according to research by Cision. And while content marketing...

Here are the most important skills in the future of work

by Charles Warnock

The future of work is a hot topic, and for good reason. In every era, our careers, organizations, and industries are shaped around the technology of the day. Today, emerging and converging technologies are evolving faster than ever before, casting the future of work...