eBook- How to align content marketing & sales enablement
The buyer’s journey is drastically different than it was just a few years ago.
Is your organization still selling the same?
In many organizations, the answer is yes…and no. Some aspects of sales and marketing have been transformed by sophisticated platforms featuring advanced analytics and AI-powered predictive capabilities. But of course, advanced sales and marketing tech in and of itself rarely translates into increased sales team productivity and performance – or better buyer and customer experiences.
In fact, the experience for prospects and customers is often impacted by gaps in our sales-marketing stacks, as we learn to navigate the thousands of apps that are now available. Today’s connected buyers have more information, higher expectations, and more control of their buying journey than ever before.