by Charles Warnock | Nov 13, 2019 | Content Marketing, Digital Marketing, Marketing Strategy
No, not like Stephen King or Dean Koontz. Ghostwriters are simply professional writers who create content that’s attributed to someone else. In the business world, blog posts, speeches, ebooks, white papers, and social media posts, and full-length books are often...
by Charles Warnock | Apr 20, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
Presidential candidate Donald Trump shared his thoughts on how to make marketing great again in this Content Marketing Factory guest post, originally published April 1, 2016. As the leading Presidential Candidate with the best hair and hottest wife, I’m often asked...
by Charles Warnock | Apr 17, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
When content marketing works, it’s just awesome. Brands that have mastered content marketing report gaining more visitors, better engagement, higher quality leads and increased sales. Yet for every successful brand, many others struggle to achieve content marketing...
by Charles Warnock | Aug 10, 2017 | Content Marketing, Digital Marketing, Marketing Strategy
“I’m calling you about an exceptional Digital Marketing opportunity.” Never one to miss exceptional opportunities, I ask the recruiter on the phone to continue. He had seen digital marketing skills on my LinkedIn profile and told me he had a great position that...
by Charles Warnock | Jul 29, 2017 | FinTech Marketing, Growth Marketing, Marketing Strategy
With more than 1,440 global deals and an estimated $14.7 Billion investment, 2016 was a booming year for FinTech. FinTechs around the globe raised a total of $5.2 Billion across 251 deals in Q2 2017 — a 19% increase from last year, According to CB Insights. With...
by Charles Warnock | May 18, 2017 | Content Marketing, Digital Marketing, Marketing Strategy, Sales Marketing Alignment
Astonishing true tales of sales marketing alignment Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. – Marketo Can’t we all just get along? Sales and marketing misalignment is a...
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