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AIDA – The death of this marketing model is greatly exaggerated

by Charles Warnock | Aug 28, 2020 | Content Marketing, Digital Marketing, Marketing Strategy, Sales Marketing Alignment, Strategy

All models are wrong, but some are useful – George E. P. Box “AIDA? Are you kidding me? That model is like 100 years old. It’s got nothing to do with today’s digital marketing.” Not what I was looking for. But that was the response I got from my content...

Your strategy planning guide for a faster future

by Charles Warnock | May 27, 2020 | COVID-19, Culture, Digital Marketing, Digital Transformation, Future Ready, Innovation, Leadership, Strategy

In a few short weeks, the way we all see the future has forever changed. Strategy planning, leadership, innovation, and corporate-culture building will never be the same. For the better part of a decade, we’ve been talking about how our world’s pace of change is...

Predictive Analytics for Powerful Future Growth

by Charles Warnock | May 4, 2020 | Content Marketing, Data analytics, Digital Marketing, Future Ready, Growth Marketing, Predictive analytics, Strategy

Is predictive analytics part of your business plan? There has never been a better time to build a flywheel business platform. The flywheel effect, sometimes called the virtuous cycle, happens when businesses build complementary initiatives that gain momentum as they...

How to Banish Fear and Become Future-Ready

by Charles Warnock | Mar 30, 2020 | Culture, Digital Transformation, Future Ready, Innovation, Leadership, Strategy

By Charles Warnock and Nick Davis: Lessons from Future Ready: A Changemaker’s Guide to the Exponential Future “Action is a great restorer and builder of confidence. Inaction is not only the result, but the cause of fear.” ― Norman Vincent Peale Those of us who live...

How To Make The Mindset And Culture Connection For Future Growth

by Charles Warnock | Mar 23, 2020 | Culture, Digital Transformation, Innovation, Leadership, Strategy

When you’re focused on future growth, culture eats strategy for breakfast. You may have heard that pithy reminder about the power of organizational culture to create unity and shared missions to reach the future faster. Conversely, when culture doesn’t align...

How to Fire Your Old Innovation Frameworks and Get Future-Ready

by Charles Warnock | Mar 11, 2020 | Culture, Digital Transformation, Innovation, Leadership, Strategy

Innovation frameworks are a hot topic, particularly in these unprecedented times. Classic frameworks including the Three Horizons, Innovation Radar, and the Inside Out framework all are designed to help us organize our ideas, and create a platform for future growth...

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  • Real estate marketing, tech and strategies: The Art of the CMA book
    The post Real estate marketing, tech and strategies: The Art of the CMA book appeared first on Content Marketing Factory.
  • Does Swarm Artificial Intelligence Help Humans Make Smarter, Faster Decisions?
    The post Does Swarm Artificial Intelligence Help Humans Make Smarter, Faster Decisions? appeared first on Content Marketing Factory.
  • AIDA – The death of this marketing model is greatly exaggerated
    The post AIDA – The death of this marketing model is greatly exaggerated appeared first on Content Marketing Factory.
  • How to get more and better online reviews
    The post How to get more and better online reviews appeared first on Content Marketing Factory.
  • Your strategy planning guide for a faster future
    In a few short weeks, the way we all see the future has forever changed. Strategy planning, leadership, innovation, and corporate-culture building will never be the same. For the better part of a decade, we’ve been talking about how our world’s pace of change is accelerating, and how the future arrives even more quickly than […]
  • Predictive Analytics for Powerful Future Growth
    The post Predictive Analytics for Powerful Future Growth appeared first on Content Marketing Factory.

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