by Charles Warnock | Jan 16, 2020 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy
A tale of epic thought leadership: For techies and internet industry leaders around the world, it’s an annual event that’s not to be missed. Every summer, acclaimed author and analyst Mary Meeker delivers her eagerly awaited annual Internet Trends Report that’s...
by Charles Warnock | Dec 18, 2019 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales Marketing Alignment
2020: Your year to make the content marketing-to-revenue connection. Content marketing is still a thing. A big thing, in fact, with revenue from content marketing expected to top $300 billion in 2019, according to research by Cision. And while content marketing...
by Charles Warnock | Jun 6, 2018 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy
Updated: January 8, 2020 Change is the only constant, and the rate of change is constantly accelerating. Perhaps the main driver of change in today’s business environment is rapidly emerging and converging exponential technologies, such as AI, blockchain, and quantum...
by Charles Warnock | Apr 13, 2018 | Digital Transformation, Financial Inclusion, FinTech Marketing, Growth Marketing
Tales of triple-digit growth and billion-dollar buyouts make great headlines for FinTech companies. But it can be easy to forget that those are first-world FinTech headlines. Those metrics have a different meaning to the approximately 90 percent of the world’s...
by Charles Warnock | Mar 23, 2018 | Content Marketing, Digital Marketing, Growth Marketing
“Marketing’s changed so rapidly…more in the past five years than in the past 500 years,” according to former Marketo CMO Sanjay Dholakia. While the specific numbers may be up for debate, there’s no doubt that the twin forces of digital technology and shifting...
by Charles Warnock | Jul 31, 2017 | Conversion Optimization, Digital Marketing, Growth Marketing
Wait a minute…is this guy really telling me to lie to my customers? Are online reviews really so powerful that some brands believe it’s worth crossing ethical boundaries? Yes, yes. A thousand times yes. Product reviews and testimonials have been an...
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