by Charles Warnock | Jun 18, 2020 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales enablement, Sales Marketing Alignment
In recent weeks businesses around the world have undergone an accelerated digital transformation. As we react to the human and economic impacts of COVID-19, the world is finding new ways to live our personal and professional lives from a distance. As the importance of...
by Charles Warnock | May 4, 2020 | Content Marketing, Data analytics, Digital Marketing, Future Ready, Growth Marketing, Predictive analytics, Strategy
“For predictive analytics, we need an infrastructure that’s much more responsive to human-scale interactivity: What’s happening today that may influence what happens tomorrow? The more real-time and granular we can get, the more responsive, and more competitive, we...
by Charles Warnock | Feb 6, 2020 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales Marketing Alignment
A tale of epic thought leadership: For techies and internet industry leaders around the world, it’s an annual event that’s not to be missed. Every summer, acclaimed author and analyst Mary Meeker delivers her eagerly awaited annual Internet Trends Report that’s...
by Charles Warnock | Dec 18, 2019 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales Marketing Alignment
2020: Your year to make the content marketing-to-revenue connection. Content marketing is still a thing. A big thing, in fact, with revenue from content marketing expected to top $300 billion in 2019, according to research by Cision. And while content marketing...
by Charles Warnock | Apr 13, 2018 | Digital Transformation, Financial Inclusion, FinTech Marketing, Growth Marketing
Tales of triple-digit growth and billion-dollar buyouts make great headlines for FinTech companies. But it can be easy to forget that those are first-world FinTech headlines. Those metrics have a different meaning to the approximately 90 percent of the world’s...
by Charles Warnock | Mar 23, 2018 | Content Marketing, Digital Marketing, Growth Marketing
“Marketing’s changed so rapidly…more in the past five years than in the past 500 years,” according to former Marketo CMO Sanjay Dholakia. While the specific numbers may be up for debate, there’s no doubt that the twin forces of digital technology and shifting...
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