by Charles Warnock | Jun 18, 2020 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales enablement, Sales Marketing Alignment
In recent weeks businesses around the world have undergone an accelerated digital transformation. As we react to the human and economic impacts of COVID-19, the world is finding new ways to live our personal and professional lives from a distance. As the importance of...
by Charles Warnock | May 4, 2020 | Content Marketing, Data analytics, Digital Marketing, Future Ready, Growth Marketing, Predictive analytics, Strategy
“For predictive analytics, we need an infrastructure that’s much more responsive to human-scale interactivity: What’s happening today that may influence what happens tomorrow? The more real-time and granular we can get, the more responsive, and more competitive, we...
by Charles Warnock | Feb 6, 2020 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales Marketing Alignment
A tale of epic thought leadership: For techies and internet industry leaders around the world, it’s an annual event that’s not to be missed. Every summer, acclaimed author and analyst Mary Meeker delivers her eagerly awaited annual Internet Trends Report that’s...
by Charles Warnock | Dec 18, 2019 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales Marketing Alignment
2020: Your year to make the content marketing-to-revenue connection. Content marketing is still a thing. A big thing, in fact, with revenue from content marketing expected to top $300 billion in 2019, according to research by Cision. And while content marketing...
by Charles Warnock | Nov 13, 2019 | Content Marketing, Digital Marketing, Marketing Strategy
No, not like Stephen King or Dean Koontz. Ghostwriters are simply professional writers who create content that’s attributed to someone else. In the business world, blog posts, speeches, ebooks, white papers, and social media posts, and full-length books are often...
by Charles Warnock | May 10, 2018 | Content Marketing, Digital Marketing, Sales enablement
Content marketers are producing more and more content. Our audience is reading less. Here’s how content marketers can use visual content marketing and interactive content to get read, get shares and get ROI. On the average Web page, users have time to read at most 28%...
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