by Charles Warnock | May 10, 2018 | Content Marketing, Digital Marketing, Sales enablement
Content marketers are producing more and more content. Our audience is reading less. Here’s how content marketers can use visual content marketing and interactive content to get read, get shares and get ROI. On the average Web page, users have time to read at most 28%...
by Charles Warnock | Apr 20, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
Presidential candidate Donald Trump shared his thoughts on how to make marketing great again in this Content Marketing Factory guest post, originally published April 1, 2016. As the leading Presidential Candidate with the best hair and hottest wife, I’m often asked...
by Charles Warnock | Apr 17, 2018 | Content Marketing, Digital Marketing, Marketing Strategy
When content marketing works, it’s just awesome. Brands that have mastered content marketing report gaining more visitors, better engagement, higher quality leads and increased sales. Yet for every successful brand, many others struggle to achieve content marketing...
by Charles Warnock | Mar 23, 2018 | Content Marketing, Digital Marketing, Growth Marketing
“Marketing’s changed so rapidly…more in the past five years than in the past 500 years,” according to former Marketo CMO Sanjay Dholakia. While the specific numbers may be up for debate, there’s no doubt that the twin forces of digital technology and shifting...
by Charles Warnock | Aug 10, 2017 | Content Marketing, Digital Marketing, Marketing Strategy
“I’m calling you about an exceptional Digital Marketing opportunity.” Never one to miss exceptional opportunities, I ask the recruiter on the phone to continue. He had seen digital marketing skills on my LinkedIn profile and told me he had a great position that...
by Charles Warnock | May 18, 2017 | Content Marketing, Digital Marketing, Marketing Strategy, Sales Marketing Alignment
Astonishing true tales of sales marketing alignment Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. – Marketo Can’t we all just get along? Sales and marketing misalignment is a...
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