by Charles Warnock | Aug 28, 2020 | Content Marketing, Digital Marketing, Marketing Strategy, Sales Marketing Alignment, Strategy
All models are wrong, but some are useful – George E. P. Box “AIDA? Are you kidding me? That model is like 100 years old. It’s got nothing to do with today’s digital marketing.” Not what I was looking for. But that was the response I got from my content...
by Charles Warnock | Jun 18, 2020 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales enablement, Sales Marketing Alignment
Online reviews can help build trust, online visibility, increase conversions, and showcase your expertise – and help customers choose you. As we react to the human and economic impacts of COVID-19, the world is conducting more and more of our personal and...
by Charles Warnock | May 4, 2020 | Content Marketing, Data analytics, Digital Marketing, Future Ready, Growth Marketing, Predictive analytics, Strategy
Is predictive analytics part of your business plan? There has never been a better time to build a flywheel business platform. The flywheel effect, sometimes called the virtuous cycle, happens when businesses build complementary initiatives that gain momentum as they...
by Charles Warnock | Feb 6, 2020 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales Marketing Alignment
A tale of epic thought leadership: For techies and internet industry leaders around the world, it’s an annual event that’s not to be missed. Every summer, acclaimed author and analyst Mary Meeker delivers her eagerly awaited annual Internet Trends Report that’s...
by Charles Warnock | Dec 18, 2019 | Content Marketing, Digital Marketing, Growth Marketing, Marketing Strategy, Sales Marketing Alignment
2020: Your year to make the content marketing-to-revenue connection. Content marketing is still a thing. A big thing, in fact, with revenue from content marketing expected to top $300 billion in 2019, according to research by Cision. And while content marketing...
by Charles Warnock | Nov 13, 2019 | Content Marketing, Digital Marketing, Marketing Strategy
No, not like Stephen King or Dean Koontz. Ghostwriters are simply professional writers who create content that’s attributed to someone else. In the business world, blog posts, speeches, ebooks, white papers, and social media posts, and full-length books are often...
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